“Mass marketers have generally taken a wary stance toward blogs, but Frito-Lay isn’t just embracing bloggers, it’s letting them define their brand. The snack-maker is sponsoring seven blogs in a sizable ad buy through Federated Media for its Cheetos brand, including the flagship tech/culture blog Boing Boing, several Next New Network channels, tech-news website Mashable, Makezine and Outblush.”
— from Frito-Lay Puts Cheetos Brand in Bloggers’ Hands: Next New Networks mentioned in the same sentence as Boing Boing in Ad Age, and for a Cheetos campaign, no less, is something I never would have imagined two years ago. But we’ll take it.
Reblogged from MDF(smash) (permalink) 4 notes
