More Americans watching TV and Internet together: according to Nielsen, nearly 60% of American viewers now report using the Internet at least once a month while also watching TV. As Late Night co-producer Gavin Purcell notes, and per my post last week, this should read as a big opportunity for producers to create some pretty innovative new media. [via nextnewblog]
Reblogged from The Next New Reblog (permalink) #tv #internet #research #nielsen 18 notes
![More Americans watching TV and Internet together: according to Nielsen, nearly 60% of American viewers now report using the Internet at least once a month while also watching TV. As Late Night co-producer Gavin Purcell notes, and per my post last week, this should read as a big opportunity for producers to create some pretty innovative new media. [via nextnewblog]](http://28.media.tumblr.com/tumblr_kzoyppRjXz1qzqqcno1_500.png)