Behind the Viral Video: What's Fake, What's Real - shey.net reblog

About

Shey.net is the personal weblog of Timothy Shey, sharing art and Internet culture since 1998.

I'm a designer, producer and startup founder based in New York, and currently work as director of the YouTube Next Lab.

Some of the popular web series and networks I've had a hand in helping include ThreadBanger, Indy Mogul, Barely Political (and the Obama Girl videos), Auto-Tune the News, The Key of Awesome, $99 Music Videos, Epic Fu, Channel Frederator, and Fast Lane Daily.

Got a question? Ask me anything.

Other places: twitter | facebook

* I'm working on getting the '98-'03 archives back up, and '04-'07 is here.

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July 01, 2008

Behind the Viral Video: What's Fake, What's Real

(NPR’s Talk of the Nation) Internet entrepreneur Jonah Peretti, hula-hooping viral video star Lauren Bernat and TV Week contributing writer Daisy Whitney talk about the highly controlled world of “viral video” and what’s real, what’s fake and how video became a big gun in the online marketing arsenal.

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