Behind the Viral Video: What's Fake, What's Real - shey.net reblog

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shey.net has been around since 1998, making it one of the longest-running blogs on the web.*

I'm Tim. I design and produce things. Most recently, I co-founded Next New Networks, one of the leading companies making entertainment programming for the web.

Some of the popular web series and networks I've had a hand in producing, creating, or growing include ThreadBanger, Indy Mogul, Barely Political (and the Obama Girl videos), Channel Frederator, Fast Lane Daily, Auto-Tune the News, The Key of Awesome, $99 Music Videos, Epic Fu, TPMtv, Afterworld, and Rocketboom. Before that, I did lots of work with HBO, ABC, FOX, Discovery Channel, NBC, FOX Latin America, and companies like AT&T, Motorola, T-Mobile, Sprint, and Newsweek/The Washington Post at my D.C.-based design company, Proteus.

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* I'm working on getting the '98-'03 archives back up, and '04-'07 is here.

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July 01, 2008

Behind the Viral Video: What's Fake, What's Real

(NPR’s Talk of the Nation) Internet entrepreneur Jonah Peretti, hula-hooping viral video star Lauren Bernat and TV Week contributing writer Daisy Whitney talk about the highly controlled world of “viral video” and what’s real, what’s fake and how video became a big gun in the online marketing arsenal.

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